After 53 Years Touting Speedy Pizza Making, Domino's Pizza(R) Makes an Unprecedented Pledge to Slow Down
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After the debut of its Handmade Pan Pizza last fall, Domino's is now revealing to customers its belief that slower is better when it comes to preparing the latest permanent menu item.
A national campaign, beginning today, reveals the Handmade Pan Pizza – made from fresh, never-frozen dough – takes a bit longer to make and bake, but Domino's is willing to now make exceptions, after decades of touting speedy pizza-making and prompt delivery. The new TV spot features clips from vintage Domino's Pizza commercials from the 1980s.
"The word is spreading, but there are still many people out there who have yet to try our Handmade Pan Pizza," said
The campaign stars
"Being a Domino's franchise owner since 1989, I can attest that slowing down has never been a part of the Domino's culture – especially considering we are the company that has proudly held a World's Fastest Pizza Maker competition since 1983," said Gavitt. "However, for those who enjoy our Handmade Pan Pizza, it's the right thing to do – and if it means a better experience for our fans and customers, we are all for it."
About Domino's Pizza®
Founded in 1960, Domino's Pizza is the recognized world leader in pizza delivery, with a significant business in carryout pizza. It ranks among the world's top public restaurant brands with its global enterprise of more than 10,200 stores in over 70 international markets. Domino's had global retail sales of over
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SOURCE
Media Relations: Chris Brandon, +1-734-323-7932 (Mobile), chris.brandon@dominos.com