Debbie Sweeney has served as Domino's senior vice president – franchise relations and system engagement since February 2020. In this role, Sweeney is responsible for building and maintaining effective relationships with the brand's franchise community and for the rollout of initiatives that directly impact franchisees.
Sweeney served as vice president of franchise relations from July 2018 to February 2020, leading a similar function for more than 700 Domino's franchisees in the U.S., who operate more than 5,800 stores domestically (as of Q3 2020).
Prior to her franchise relations roles, Sweeney served in a number of key marketing positions at Domino's, including vice president of national field and Team USA marketing from May 2015 to July 2018, director of national field marketing from August 2014 to May 2015, and marketing director since joining the company in 1996. During her tenure, Sweeney was instrumental in developing and rolling out a new market planning process.
Before Domino's, Sweeney spent four years with Subway as director of marketing.
Sweeney graduated with a Bachelor of Science in marketing from the University of Maryland.