Our Strengths

Strong Brand Equity

We are the largest pizza company in the world
Our domestic and international franchisees have invested significant amounts in advertising efforts
We are the No. 1 one pizza delivery company in the United States
Our store delivery areas cover a majority of U.S. households

Domestic and international franchise royalties, revenues from supply chain and revenue from retail sales at Company-owned stores
Cost-efficient store model, characterized by a delivery- and carryout-oriented store design, with moderate capital requirements and a menu of quality, affordable items
Our menu simplifies and streamlines production and delivery processes and maximizes economies of scale on purchases of our principal food items

The emphasis on technology innovation helped Domino’s generate more than 70% of U.S. sales from its digital channels in 2020
We launched mobile applications that cover 95% of the smartphones and tablets on the market
We launched an enhanced online ordering profiles platform, allowing customers the ability to reorder their favorite order in as few as five clicks or 30 seconds
We introduced “Dom,” a voice ordering application, which we believe is the first in the restaurant industry, and we also made Domino’s Tracker® available on the Pebble smartwatch platform
Our Domino’s PULSE point-of-sales system is designed to improve operating efficiencies for our franchisees and our corporate management

In late 2009, we reintroduced our core pizza with a new recipe, which we believe has been key to our continued growth in customer reorder rate, consumer traffic and increased sales.
Our more than 50 years of innovation have resulted in numerous new product developments, including our recent innovations of Handmade Pan Pizza, Specialty Chicken, Parmesan Bread Bites and Stuffed Cheesy Bread, among others.
Product innovation is also present in our global markets, where our master franchisees have the ability to recommend products to suit their local market tastes

Our vertically integrated dough manufacturing and supply chain system enhances the quality and consistency of our products, enhances our relationships with franchisees, leverages economies of scale to offer lower costs to our stores
Allows store managers to better focus on store operations and customer service by relieving them of the responsibility of mixing dough in the stores and sourcing other ingredients
Many of our international master franchisees also profit from running supply chain businesses